The film features numerous real brands placed within imaginative, outer-space environments, to create a believable vision of the near future depicted in the story, like Hilton, BBC, and Pan Am. The vice president of the film promotion, Roger Caras, explained it was made to maintain the film close to the public and easier to relate to. Nevertheless, the heavy use of geometric typefaces like Eurostile or Futura throughout the film is what contributed to the formation of this kind of future imagery.